Youtuber Ryan Trahan is taking his candy obsession to a whole new level of sweetness.

With JoyRideSweets, Ryan Trahan launched new candy brand, a plant-based product that has almost zero sugar.

What Is JoyRide Sour Strips?

Trahan, a popular YouTuber who loves candy, partnered with JoyRide to launch low-sugar sour strips. These eco-friendly treats are plant-based and have no artificial ingredients.

On the occasion of Valentine’s Day, Ryan posted a 5-minute YouTube video titled ‘My Last Video.’ He is the last man standing on Earth who becomes successful in making a sugar-lite candy with no artificial ingredients.

As the video nears its end, we can see cameos by Trahan’s wife, Haley Pham, Mr. Beast, and Colin and Samir. The JoyRide 80% less sugar sour strips come in four natural flavors: Sour Strawberry, Blue Raspberry, Pink Lemonade, and Green Apple.

The sour strips are on limited release now but Trahan said that its nationwide rollout at Target stores will begin in June 2024.

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Eco-Friendly and 80% Less Sugar

Ryan and JoyRide launched their 80% less sugar sour strips on February 14 as a treat to their fans. The item has only 4 grams of sugar and has no extra preservatives.

As a candy-loving man, Trahan mentioned although the top brands have tasty candies, they are packed with horrible ingredients. Therefore, he collaborated with JoyRideSweets.

You can get the new Sour Strips by going online and getting a four-pack sampler of all the flavors for $25. The flavor that gets the maximum votes under 30 days goes into mass production.

Trahan collaborated with SticksFilms to create the video. He wrote the scripts with directors Lucas Nicotra and Curtis Nicotra.

Trahan is truly passionate about candy, and he just found a creative way to sell out new flavors.